Animoca Brands, a company dedicated to promoting games and digital property rights in the metaverse, announced today its first consumer-focused Web3 event, “GEN3 Playground,” to be held in Hong Kong. As part of Blocktober 2024, the first GEN3 Playground will take place on Saturday, November 2, 2024, at K11 Musea Art & Cultural Centre.
GEN3 Playground demonstrates Animoca Brands’ deep commitment to its home base in Hong Kong, while also showcasing Hong Kong’s significant influence in the global Web3 space. The event will be located at K11 Musea in Kowloon, which is not only a cultural landmark but also a hub for creativity and innovation in Hong Kong.
What are the highlights of GEN3 Playground?
GEN3 Playground provides learning opportunities for participants of all ages and backgrounds to explore Web3, blockchain, and true digital property rights.
Participants will have the chance to gain in-depth knowledge of several important projects under the Animoca Brands umbrella, including Anichess, Cosmic Bomber, Mocaverse, Motorverse, The Sandbox, TOWER Ecosystem, and various booths from partners such as OSL, Anime Foundation, Apeiron, and Bad Egg Co.
The event also offers various missions and games for participants to win rewards and exclusive merchandise. In addition, participants can watch exciting game competitions on the main stage and experience games at interactive booths. Senior executives of Animoca Brands will also deliver keynote speeches at GEN3 Playground.
Yat Siu, Co-founder and Chairman of Animoca Brands, said, “GEN3 Playground is located at the cultural landmark K11 Musea, symbolizing our connection and heritage with Hong Kong. This event aims to resonate with participants by showcasing the potential of Web3 and digital property rights through immersive experiences and project interactions.”
Evan Auyang, President of Animoca Brands, shared that GEN3 Playground is one of Animoca Brands’ first large-scale consumer-facing events, and he is excited to showcase Animoca Brands’ projects to the public.
“With a clear regulatory framework and government support, Hong Kong provides an ideal environment for fostering innovation. This event highlights our commitment to Hong Kong and our confidence in the city becoming a global leader in the Web3 space,” said Evan Auyang.
The event is open to the public for free, and early registration can be done through the following link:
https://www.animocabrands.com/gen3playground
Media Preview: Friday, November 1, 2024, from 5:00 PM to 6:00 PM
VIP Night (Cocktail Reception by invitation only): Friday, November 1, 2024, from 6:00 PM to 10:00 PM
Public Event: Saturday, November 2, 2024, from 11:00 AM to 8:00 PM
Address: K11 Musea 6/F, K11 Art & Cultural Centre, 18 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong
About Animoca Brands
Animoca Brands is a winner of Deloitte Tech Fast, included in the Fortune Crypto 40 and the Blockchain Gaming Companies 50 for 2024, and listed on the Financial Times’ 2023 Asia-Pacific High-Growth Companies list. As a leader in Web3, Animoca Brands provides digital property rights to consumers worldwide through blockchain, helping to build an open metaverse.
The company develops and publishes a diverse portfolio of products, including original games such as Anichess, The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, as well as licensed products from popular intellectual properties in sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E. One of Animoca Brands’ flagship projects is Mocaverse, which maximizes consumers’ exposure to Web3 experiences and rewards through a single login.
