Cathay United Bank CUBE Card Q4 2024 Benefits and Reward Channels Announced!
With an eye on the enthusiastic participation in the third quarter LINE Pay coupon event, Cathay Bank announced on September 23 that, in addition to the existing five major benefit plans (Digital Play, Travel Fun, Shopping Delight, Selective Collection, and Birthday Month), a new sixth benefit “Pay Here” will be launched in the fourth quarter.
CUBE Card Reward Overview
Cathay United Bank stated that “Pay Here” is a brand new reward scheme specifically for LINE Pay spending, marking the first time CUBE Card offers such benefits. Cardholders who link their CUBE Card with one of three international mobile payment options (Apple Pay/Google Pay/Samsung Pay) can switch to the “Pay Here” benefit plan. Using LINE Pay for purchases will yield unlimited 2% Little Tree Points (credit card) rewards.
While expanding the reward channels further, the existing benefits of Digital Play, Travel Fun, Shopping Delight, and Selective Collection will continue to broaden their channels, offering a maximum of 2% to 3.3% unlimited rewards.
Shopping Delight and Travel Fun Benefits Upgraded
As the year-end travel season approaches, the CUBE Card is also targeting travel spending demands. In the fourth quarter, the “Travel Fun” benefit will feature selected popular airlines, designated global hotel chains, major booking platforms, and domestic travel agencies, with overseas spending (including dining and accommodation paid on-site) available without country restrictions.
Furthermore, designated Japanese amusement parks (including official website ticket bookings), Apple Wallet transportation card top-ups (SUICA/PASMO/ICOCA), Uber, Grab, and various travel-related channels will enjoy unlimited rewards of up to 3.3% Little Tree Points.
Focusing on domestic dining, designated department stores, drugstores, and delivery platforms, the “Shopping Delight” benefit will now also include restaurants with small payment charges, such as breakfast shops, chain beverage stores, and small restaurants. Additionally, the chain fast-food restaurant “McDonald’s” has been moved from the “Selective Collection” benefit to the “Shopping Delight” benefit, allowing food enthusiasts to easily enjoy their meals with maximum rewards of 3.3% without any hassle by switching to the “Shopping Delight” benefit plan.
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Cathay United Bank
Selective Collection Channels, New Addition of Japanese Supermarket LOPIA
The “Selective Collection” benefit continues to deepen its presence in supermarkets and wholesale stores, observing the preference of Taiwanese consumers for Japanese food ingredients. The popular Japanese supermarket LOPIA has been added, allowing cardholders to enjoy unlimited 2% Little Tree Points (credit card) rewards on all purchases starting from October 1, provided they select the “Selective Collection” benefit plan.
As the fourth quarter enters the anniversary sales of department stores and the double 11/12 shopping season, it is expected to become a major spending venue for cardholders. The CUBE Card “Shopping Delight” or “Digital Play” benefit plans will continue to offer up to 3.3% unlimited rewards at designated channels, with promotional offers for major events.
Additionally, new cardholders applying for the CUBE Card can receive up to 500 Little Tree Points rewards by completing the following three tasks:
Task 1: Complete a purchase of NT$888 or more within 30 days of card approval and successfully apply for e-billing to receive 200 Little Tree Points (credit card).
Task 2: Customers who qualify for Task 1 can apply for a New Taiwan Dollar account (including digital accounts) for the first time and set up automatic deductions within 30 days to receive 200 Little Tree Points (credit card).
Task 3: Customers who qualify for Task 1 and complete the setup for Cathay Securities account deduction will receive 100 Little Tree Points (credit card).
Q4 2024 Reward Channels Overview
Benefits
Designated Channels
Digital Play
Up to 3.3%
[International E-commerce] Taobao/Tmall, Coupang, Weilan (Taiwan).
[Ticket Platforms] Shopee, momo, PChome 24h shopping, Books.com, Little Tree House.
[Digital Audio] Apple Media Services, Google Play, Disney+, Netflix, Spotify, KKBOX, YouTube Premium.
Shopping Delight
Up to 3.3%
[Domestic Department Stores] 43 designated department stores across Taiwan.
[Domestic Dining] Domestic dining (including small payments), McDonald’s.
[Domestic Delivery] Uber Eats, foodpanda, foodomo.
[Domestic Shopping] Watsons, Cosmed.
Travel Fun
Up to 3.3%
[Overseas Consumption] Overseas physical channel spending (including dining, hotel payments, etc.).
[Overseas Transportation] Designated transportation card top-ups (SUICA, PASMO, ICOCA), Uber, Grab.
[Designated Amusement Parks] Tokyo Disneyland, Tokyo Universal Studios, Osaka Universal Studios, Ghibli Park.
[Travel Booking Platforms] Klook, KKday, Agoda, Airbnb, Hotels.com.
[Domestic Travel Agencies] ezTravel, Lion Travel, Cola, Southeast, Wufeng, Canxing, Shanfeng, Changfan Holidays, Phoenix, eFly, Ideal Travel, Wynn, Sanhe Travel Agency.
[WiFi Rentals] 173WIFI, JetFi mobile, Verison Waysim, AIRSIM, SIM88.
[Domestic Transportation] Taiwan High Speed Rail, Uber, Taiwan Taxi Fleet, yoxi, iRent, Heyun Car Rental, GeShang Car Rental.
[Designated Airlines] China Airlines, EVA Air, StarLux Airlines, Taiwan Tigerair, Cathay Pacific, Peach Aviation, Emirates, Jetstar, Japan Airlines, AirAsia, United Airlines, Singapore Airlines, All Nippon Airways, VietJet Air, Korean Air, Delta Air Lines, Turkish Airlines, Air France, Qatar Airways.
[Designated Accommodations] Domestic hotels, Hoshino Resorts, global Disney hotels, Toyoko Inn.
Selective Collection 2%
[Home and Living] IKEA.
[Designated Gas Stations] CPC Taiwan – direct-operated stations.
[Wholesale Supermarkets] Carrefour, PX Mart, LOPIA (Taiwan).
[Designated Convenience Stores] 7-ELEVEN physical stores, FamilyMart.
Pay Here 2%
By linking the CUBE Card with one of three international mobile payment options (Apple Pay/Google Pay/Samsung Pay), cardholders can enjoy 2% LINE Pay spending/Little Tree Points credit card rewards without limit.
Birthday Month Up to 10% (for the birthday month only)
[Designated Department Stores 3.5%] Shin Kong Mitsukoshi
[Delivery Platforms 3.5%] Uber Eats
[Hotel Accommodations 3.5%] Domestic hotels, Hoshino Resorts, global Disney hotels, Toyoko Inn, Agoda, Trip.com, Klook.
[Designated Restaurants 10%] Haidilao Hot Pot, Karuizawa Shabu-Shabu, Old Sichuan Spicy Hot Pot, Nihon Matsusaka Shabu Shabu, Zang Sushi Taiwan, Taiwan Tiger Craft Beer (Xinyi, Ximen, Taichung, Daan), BAR Bodega, BAR MED, ABV Dining Group, Umai Yakiniku, Oiwa Premium Yakiniku, Yakiniku Zhongshan (Taichung Dadun), Qiaoshan Sukiyaki, Er Lou, Yashi Steak Ren’ai Circle Store, JiN Her, WAT Direct Store, Shanshin Creative Cuisine, Xinyuan Small Dishes, Xingbo Coffee Huashan Flagship Store, Fafong Bakery and Dessert House, Hongye Cake Official Website.
[Amusement Video Games 10%] Nintendo, Bahamut Animation Crazy.
[Party Room 10%] CyberCube.
[Designated Amusement Parks 10%] Tokyo Disneyland, Osaka Universal Studios, Nagoya LEGOLAND.
[Designated KTV 10%] Cashbox, Holiday KTV, Starry Point, Enjoy Warmth.
Applicable Period: 2024/10/1~2024/12/31
From February 1, 2024, the general spending rebate of 0.3% will only apply to installment payments at designated merchants (including early settlement).
Further Reading:
E.SUN Launches Unicard to Compete with Cathay CUBE Card! First Subscription-Based “Up to 5% Rewards,” How to Capture the Points Economy with 3 Strategies?
Source:
Cathay United Bank
