Using a Refrigerator to Launch a Meme Coin and Become an Internet Sensation
What qualifies as a good meme?
Perhaps the answer lies in not intentionally trying to become a meme, but rather becoming one by being too interesting.
While some projects struggle to gain traction daily, certain memes seem to naturally attract attention through their humorous essence—like a coin called “FRIDGE” launched from a refrigerator.
Today, this FRIDGE has become a significant topic of discussion in the blockchain community.
The story goes that a developer strolled through a mall and accidentally spotted a Samsung smart refrigerator. He then launched a meme coin using the touchscreen of the fridge and live-streamed the entire process.
Soon after, FRIDGE started gaining traction in English cryptocurrency circles, and this somewhat performative act seemed to be well-received by everyone, causing the token’s market value to rise to $6 million.
Community members commented that this was a win-win-win situation: Samsung could use this for advertising, the developer profited from his spontaneous idea, and blockchain enthusiasts gained a new and amusing trading target.
Once you grasp the full picture of the “refrigerator coin launch” incident, you might find it aligns more closely with the original essence of memes—it’s got a good hook.
Live-streaming the refrigerator coin launch: a blend of absurdity and surprise
The story began with a humorous developer who wanted to launch a coin using a smart device on Pump.fun.
He then decided to browse a local mall and eventually settled on a touchscreen Samsung fridge, intending to create a coin using it, whimsically naming it FRIDGE, and posting a video on Twitter of himself entering the mall to log into Pump.fun with the refrigerator.
Since he needed to learn how to operate the fridge’s operating system and interface, the coin was not fully launched yet.
An hour later, he uploaded another video showing him successfully logging into Pump.fun with the refrigerator, officially launching the FRIDGE coin, while also praising Samsung’s smart fridge.
However, because he was filming himself using the fridge in the mall, his continuous recording caught the attention of the mall manager, who asked him to leave under the pretext of prohibiting filming.
At this point, the developer humorously insisted that he would not leave until this advanced “refrigerator coin-launching technology” and this historic moment were witnessed; even more amusingly, the FRIDGE coin had already transitioned from the internal market on Pump.fun to the external market on Raydium, giving the developer a new option:
Should I buy this refrigerator and take it home?
By this point, the story was already quite hilarious: using a refrigerator to launch a refrigerator coin, and ultimately deciding to buy the refrigerator—a blend of absurdity and humor was palpable.
And then came an even funnier twist: the coin’s trend chart remained displayed on the refrigerator’s touchscreen, leading the mall manager, who had previously ejected him, to express interest in what the price trend meant.
After a brief explanation from the developer, the manager exhibited his greedy side by expressing a desire for some of the refrigerator coins; this starkly contrasted with his earlier action of kicking the developer out, essentially creating a live-streamed “conversion through rising prices.”
Things became even more outrageous when the developer installed a Phantom wallet on the mall manager’s phone and guided him through some token processes; however, the manager clearly was not well-versed in this and struggled to understand how to transfer coins or trade.
Nonetheless, screenshots from the posts revealed the address of the new wallet, prompting some community members who saw the post to engage in a form of performance art by actually transferring some refrigerator coins (worth around $2000 at the time, and even more now) to the mall manager’s wallet.
Thus, the story of “I infiltrated the mall to launch a coin using a refrigerator, and made money for the refrigerator seller” took shape, filled with absurdity and surprise, making the FRIDGE coin continuously rise in value.
The refrigerator debacle and community intervention
However, the story was not over yet. Remember the part about the developer wanting to buy the refrigerator?
As the mall was about to close, the developer decided to approach the mall manager and express his intent to purchase the refrigerator, believing this was a remarkable event, and he was quite satisfied with the refrigerator’s performance and capabilities.
However, a twist occurred when the mall manager informed him that the refrigerator had already been earmarked for him.
Since the refrigerator used to launch the coin was a display model, the mall manager had effectively secured it at an internal price for himself, allowing the store to sell the display unit to him, which seemed quite reasonable.
The developer felt somewhat dejected, as he clearly hoped to buy the refrigerator for himself, but there seemed to be no good way to do so.
At that moment, the spirit of the crypto community began to shine through.
Another community member who saw the post happened to be in the same city as the developer. After reading the post, he found it very interesting and decided to generously come to the rescue, driving the developer to search for the same model refrigerator in other appliance stores.
Thus, they embarked on a city-wide search, traversing various stores to find a Samsung 636L AI Family Hub refrigerator. At this point, buying this refrigerator had become an even more intriguing mission and an unfulfilled aspiration.
From the developer’s live-streaming post, it was evident that they drove from dawn until dusk, ultimately finding the same refrigerator model in one store, but due to its size, they struggled to fit it in the trunk, still figuring out how to transport it home.
As of the time of this article’s publication, the developer had updated the post, showcasing a screenshot of the refrigerator being transported back home.
Thus, the story of the crypto degens searching for the same refrigerator came to a close.
What makes this story interesting is that it somewhat showcases the cohesion and creativity of the crypto community. A simple act of launching a coin evolved into an amusing tug-of-war involving a tangible product (the refrigerator), unexpectedly drawing in both the store manager and another enthusiastic individual.
Of course, one could adopt a highly skeptical view, questioning whether this was a somewhat elaborate self-directed performance, with everything possibly scripted.
However, considering the unexpected circumstances and the events themselves, it does align with the core of meme culture—
absurdity, spontaneity, dramatic twists, and the unpredictable potential for viral spread.
Sometimes, this is even stronger than those memes created with deliberate intent, as the highest form of humor often appears in the most ordinary ways.
In the midst of fierce PVP battles, taking a moment to enjoy a story about a refrigerator offers a refreshing perspective.
Risk Warning: MEMES lack actual value support and are significantly influenced by market sentiment; most (over 99%) MEMES are PVP and will ultimately trend towards zero. This article serves solely as a personal experience sharing and does not constitute any investment advice.
This article is a collaborative reprint from:
Deep Tide
